The House of Rare:App Redesign for a Modern Commerce Experience

A complete redesign of a fashion commerce app focused on improving visual clarity, navigation, and interaction. The goal was to elevate the brand’s premium feel while making browsing and shopping faster, simpler, and more engaging across devices.

Preview Site

Preview Site

Preview Site


  • UI Design

  • Responsive Design

  • Interaction and Motion Design

  • Framer Development

CHALLENGE

The main challenge was to balance a bold fashion identity with usability. The app needed to feel premium and expressive without overwhelming users or distracting them from product discovery and purchase flow.

The main challenge was to balance a bold fashion identity with usability. The app needed to feel premium and expressive without overwhelming users or distracting them from product discovery and purchase flow.

STAGEY

I designed a tech-forward, animation-driven interface that uses spacing, motion, and typography to guide users naturally. The layout prioritizes products while subtle interactions add depth and polish without slowing the experience.

I designed a tech-forward, animation-driven interface that uses spacing, motion, and typography to guide users naturally. The layout prioritizes products while subtle interactions add depth and polish without slowing the experience.

SOLUTION

Introduced a clean layout with strong typographic hierarchy Used minimal color accents to highlight brand identity Designed smooth transitions and micro-interactions to enhance flow Simplified navigation to reduce friction during browsing and checkout

Introduced a clean layout with strong typographic hierarchy Used minimal color accents to highlight brand identity Designed smooth transitions and micro-interactions to enhance flow Simplified navigation to reduce friction during browsing and checkout

RESULTS

The redesigned app delivers a more confident and premium experience. It feels lighter, faster, and easier to use while clearly communicating brand value. The final outcome is a visually strong, responsive app that supports both storytelling and conversion.

The redesigned app delivers a more confident and premium experience. It feels lighter, faster, and easier to use while clearly communicating brand value. The final outcome is a visually strong, responsive app that supports both storytelling and conversion.

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